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- Frostenson, Magnus, et al.
(author)
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Organising Corporate Responsibility Communication through Filtration : A study of web communication patterns in Swedish retail
- 2011
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In: Journal of Business Ethics. - : Springer Science and Business Media LLC. - 0167-4544 .- 1573-0697. ; 100:1, s. 31-43
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Journal article (peer-reviewed)abstract
- Corporate responsibility (CR) communication has risen dramatically in recent years, following increased demands for transparency. One tendency noted in the literature is that CR communication is organised and structured. Corporations tend to professionalise CR communication in the sense that they provide information that corresponds to demands for transparency that are voiced by certain stakeholders. This also means that experts within the firm tend to communicate with professional stakeholders outside the firm. In this paper, a particular aspect of the organisation of CR communication is examined, a phenomenon that we refer to as the ‘filtration effect’. By comparing CR communication in parent companies and their subsidiaries, we show empirically that there is considerably less CR communication at the subsidiary level compared to the parent level. We see filtration as a sign of conscious organising of CR communication that implies particular attention to certain stakeholder groups with clearly defined demands and expectations on companies. The strong filtration effect noted in the study suggests that CR communication does not seem to be very much adapted to customers, which may be problematic both from a communicative and ethical perspective. The study covers Sweden’s 206 largest retail firms.
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| 2. |
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| 3. |
- Frostenson, Magnus
(author)
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Läraren som konkurrensmedel : kunskapskälla, stödperson eller icke-person?
- 2011
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In: Utbildning och Demokrati. - 1102-6472 .- 2001-7316. ; 20:2, s. 27-48
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Journal article (peer-reviewed)abstract
- The purpose of the article is to show empirically how upper-secondary schools describe, understand and present teachers in their external communication. The ambition is to demonstrate to what extent and how teachers’ competencies are stressed by local school management in a competitive setting. Swedish upper-secondary schools’ Internet communication to external audiences is content analyzed. Private and public schools are compared. The study finds that teachers’ qualities and competencies are rarely communicated. Other aspects are emphasized. When teachers are mentioned, it is usually as a depersonalized category whose function is stressed, for example the role of the teacher in the pedagogical concept or idea that the school adopts. In practice, no differences between private and public schools are found. The findings of the study can be understood in the context of the ongoing discussion on teachers’ status. By being “non-existent” in the external communication, the image of the teachers as a group with low professional status is sustained.
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